The submit People value travel agents and tour operators: ABTA appeared first on TD (Journey Every day Media) Travel Daily Media.
Consultant Picture
Findings from ABTA’s Vacation Habits 2025-26 report, launched on the Journey Conference in Calvià, reinforce the significance individuals place on journey brokers and operators to supply improbable holidays with glorious customer support and worth for cash.
Mark Tanzer, Chief Govt at ABTA – The Journey Affiliation, stated: “At ABTA we all know all too properly the added worth our members – journey brokers and tour operators – deliver to individuals’s vacation.
“Whereas individuals profit from the great offers brokers and operators can safe, in addition they recognize their worth in a lot of different methods, together with the arrogance they get to journey, entry to experience, and making life simpler by dealing with the entire journey preparations. All in all this makes for a greater vacation.”
A 3rd (34%) of individuals used a journey skilled to ebook their vacation over the past 12 months, with ease of reserving the commonest purpose for doing so (57%), adopted by saving time (42%).
The variety of individuals saying they felt extra assured having booked by an agent or operator elevated by 5 proportion factors at 41% this yr, in contrast with 36% the earlier 12 months. This maybe displays the essential position of journey professionals in supporting their prospects, and rebooking preparations, within the face of any change, problem or disruption.
Having the ability to accommodate prospects’ particular necessities and desires can also be mirrored within the responses, with 16% saying it helps with guaranteeing that any incapacity or mobility necessities are factored in.
Not solely do individuals recognize the position journey professionals have in organising their vacation, one in 5 (22%) additionally say they’d a greater vacation on account of reserving with them – rising to 30% of 18-24 yr olds.
ABTA’s report additionally exhibits worth for cash is entrance and centre of the selections persons are making about their vacation, with 43% of individuals reserving a bundle vacation as a result of it was the most suitable choice for the worth, rising to 47% of 18-24 yr olds. It’s also the commonest purpose why individuals booked a bundle.
Equally, worth for cash was cited by 39% of individuals as the rationale why they booked with a journey skilled.
The submit People value travel agents and tour operators: ABTA appeared first on Travel Daily Media.
