The put up Trusted Thailand initiative strengthened by new TAT-Agoda partnership appeared first on TD (Journey Each day Media) Travel Daily Media.
The Tourism Authority of Thailand (TAT) strengthened the Trusted Thailand initiative by means of a brand new strategic partnership with digital journey platform Agoda.
This newest partnership aligns private and non-private sector efforts to reinforce security, high quality, and traveller confidence throughout Thailand’s tourism ecosystem.
TAT governor Thapanee Kiatphaibool commented on the event: “Trusted Thailand displays our dedication to elevating tourism requirements whereas guaranteeing travellers really feel assured, knowledgeable, and safe when selecting Thailand. Partnering with Agoda permits us to increase this assurance by means of one of many world’s main digital journey platforms, reaching travellers at scale and reinforcing belief by means of clear certification, clear data, and accountable promotion. This collaboration demonstrates how private and non-private companions can work collectively to ship quality-led journey experiences that help Thailand’s long-term tourism growth.”
Agoda chief business officer Damien Pfirsch likewise remarked: “We’re thrilled to companion with the Tourism Authority of Thailand on the Trusted Thailand initiative. By highlighting these licensed companions in quite a lot of methods and with particular reductions as well, Agoda is selling journey to Thailand with added peace of thoughts and at nice worth. This displays our ongoing dedication to supporting tourism in Thailand.”
How working with Agoda can increase Trusted Thailand
The Trusted Thailand framework certifies tourism institutions that meet outlined requirements in security practices, safe fee techniques, multilingual communication, and accessible transport.
Collaboration with Agoda is being progressed by means of three built-in areas that enhance visibility, reinforce assurance, and develop entry to dependable journey data for worldwide guests.
Key actions embrace the launch of a dedicated Trusted Thailand landing page on Agoda’s platform which has been stay since early December 2025 and options quite a lot of TAT-certified institutions.
That is supported by the phased introduction of the Trusted Thailand badge on collaborating lodging property pages, initially rolled out in Chinese language-language markets to strengthen consciousness and construct traveller confidence.
Guides for the up to date traveller
In parallel, safety-focused journey guides have been developed utilizing official TAT data, together with content material from the 1672 Travel Buddy service and the TAT Newsroom.
The guides present sensible security data in English and eight extra languages, together with three Chinese language language variants. Preliminary content material focuses on flood-related updates, with plans to develop protection to different security subjects.
The knowledge is accessible by means of Agoda’s Metropolis Guides and QR code integration.
Leveraging Agoda’s attain to hundreds of thousands customers worldwide and its sturdy regional presence, the collaboration strengthens confidence amongst worldwide travellers, notably throughout Asia-Pacific markets, by offering clear and trusted indicators of high quality and security at key phases of the journey decision-making course of.
As well as, the initiative enhances the visibility of Trusted Thailand-certified companions and reinforces Thailand’s positioning as a secure, dependable, and high-quality vacation spot, supporting long-term, quality-led tourism growth.
The put up Trusted Thailand initiative strengthened by new TAT-Agoda partnership appeared first on Travel Daily Media.
