Tourism Malaysia formalised a strategic partnership with Mitsui Outlet Park KLIA Sepang (MOP KLIA) on Wednesday, twelfth February.
The partnership was sealed by means of the launch of the Vacationer Privilege Card (TPC) marketing campaign which helps the Go to Malaysia 2026 (VM2026) initiative and serves to strengthen Malaysia’s tourism ecosystem and additional place the nation as a most popular worldwide vacation spot, significantly inside the buying and way of life section.
The signing ceremony was officiated by Malaysian deputy minister of tourism, arts, and tradition Chiew Choon Man and witnessed by Daisuke Nihei, minister and deputy chief of mission on the Embassy of Japan in Malaysia; Ministry of Tourism, Arts, and Tradition (MOTAC) deputy secretary-general for tourism Chua Choon Hwa; and Tourism Malaysia’s deputy director-general for promotion Lee Thai Hung.
Aligned with the nationwide agenda to revitalise the tourism business and improve its contribution to the economic system, the initiative represents a big milestone beneath the VM2026 marketing campaign.
The rising significance of collaboration between private and non-private sectors
In his remarks, Chiew highlighted the significance of public-private collaboration as a key success issue for VM2026.
He likewise solid the highlight on MOP KLIA’s strategic location simply eight minutes from Kuala Lumpur Worldwide Airport (KLIA) which positions it as a significant gateway for worldwide guests looking for a world-class buying expertise.
On the identical time, the TPC initiative can also be anticipated to stimulate worldwide customer spending whereas supporting a resilient, people-centric tourism economic system in keeping with Malaysia MADANI rules and VM2026 targets.
For his half, Nihei famous that the collaboration displays the shared dedication of each international locations and MOP KLIA to supporting Malaysia’s nationwide tourism agenda by means of the supply of aggressive incentives and visitor-focused amenities.
Nice rewards within the offing
Below the precepts of the partnership, the TPC marketing campaign will supply unique rewards to worldwide guests from twelfth February to twelfth Might of this 12 months.
Guests who spend RM2,500 and above in a single receipt at taking part shops will probably be entitled to redeem an unique cabin-size journey baggage, whereas those that spend RM300 and above might redeem a MOP KLIA Journey Scale.
Redemptions are restricted to 1 per eligible customer per day, on a first-come, first-served foundation whereas shares final.
Past retail incentives, the partnership may even embody joint advertising and marketing initiatives, nationwide and worldwide occasions, and different collaborative programmes aimed toward attracting extra guests, stimulating native financial progress and growing tourism receipts.
This collaboration helps the profitable supply of Go to Malaysia 2026 (VM2026) whereas additional enhancing Malaysia’s attraction as a vibrant, world-class tourism vacation spot and premier buying haven.
