The submit Beyond Prague: Czechia Expands India Playbook with Wellness and Wine Trails appeared first on TD (Journey Day by day Media) Travel Daily Media.
With the Czech Consulate Normal in Mumbai operational once more, Czechia is repositioning itself for deeper engagement with India’s fast-growing outbound journey market. The reopening is predicted to enhance visa readability and confidence, notably throughout Western and Southern India, whereas supporting Czechia’s broader push to diversify journey past Prague. In a dialog with Barbara Andelova, Worldwide Advertising and marketing Supervisor – New Markets at CzechTourism, she outlines how improved entry, evolving demand patterns and regional storytelling will form Czechia’s India roadmap in 2026 and past. Excerpts:
Strategic Enhance to Entry
The reopening of the Mumbai Consulate marks an essential step in strengthening journey and mobility between India and Czechia. In line with Andelova, it brings larger ease, confidence and consistency to visa processing for Indian travellers. Strategically, it helps progress throughout leisure and MICE segments by enhancing readability and entry, whereas reinforcing Czechia’s long-term dedication to the Indian market. It additionally aligns with efforts to place the nation as a year-round vacation spot and encourage exploration past Prague
Progress Anticipated from Western and Southern India
Western and Southern India already characterize among the strongest outbound segments throughout leisure, company and MICE journey. Improved entry to consular companies is predicted to assist regular progress from key Tier 1 and rising Tier 2 cities. Whereas the rise could also be gradual, Andelova anticipates a constant rise in visa functions translating into increased journey volumes, notably amongst FIT travellers, company actions and evolving MICE demand, together with journey past the capital
FIT and MICE Drivers
Czechia positions itself in India as a culturally wealthy, experience-led vacation spot providing depth throughout leisure, enterprise and MICE journey. At present, FIT travellers and leisure teams kind the core of demand, whereas MICE and enterprise journey are gaining momentum, supported by infrastructure in Prague and Brno. Trying forward, FIT journey, premium leisure teams and MICE are anticipated to be the strongest progress drivers, as Indian travellers more and more prioritise flexibility and personalised journeys
Past Prague: Wellness, Wine and Slower Itineraries
For 2026, CzechTourism’s “Really feel Free To” idea will anchor its positioning in India, selling a slower, extra immersive journey type. Key areas embody Karlovy Fluctuate and West Bohemia’s spa cities for wellness-led journey, South Moravia for wine and gastronomy experiences, Český Krumlov and South Bohemia for heritage stays, and Bohemian Switzerland for nature-driven exploration. The main focus is on encouraging travellers to spend extra time in-region relatively than treating Czechia as a quick stopover
Connectivity and a Lengthy-Time period India Imaginative and prescient
Direct air connectivity stays an essential lever for strengthening Czechia’s presence in India, though the medium-term focus is on constructing consciousness and leveraging key one-stop hubs and airline partnerships. CzechTourism, alongside the Embassy and Prague Airport, is aligned on enhancing India–Czechia connectivity over time, whereas persevering with vacation spot storytelling and product-led campaigns to construct stronger desire out there.
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