Sleep tourism has taken the leisure tourism business by storm with a predicted market worth of $400 billion within the subsequent 4 years. Laura Busby, Business Director, Good Journey Administration shares extra.
“In an surroundings the place worker burnout is on the rise and the 2 commonest psychological well being implications of enterprise journey are exhaustion and stress, this wellness-backed pattern seeks to prioritise self-care and sleep by means of superior tech, AI and different conventional therapies.
“The query is, may this grow to be a distinguished enterprise journey pattern?
“The rise of sleep tourism has already been famous by huge business gamers, equivalent to Hilton which discovered relaxation and recharge to be the largest journey pattern throughout all generations for 2024.
“Many lodges have jumped on this pattern by providing sleep-specific packages, whereas airways equivalent to Air New Zealand are set to introduce bunk beds of their economic system class cabins from September, designed to boost the journey expertise of economic system class passengers and provides them the possibility to sleep comfortably.
“There’s rising consciousness of the significance of sleep on our general bodily and psychological well being. Enterprise travellers usually really feel the damaging results of jet lag and lack of sleep on this regard. That is an thrilling prospect for enterprise travellers who would little doubt profit from priceless sleep earlier than a busy work journey filled with conferences and displays.
“Though that is a further price for a enterprise’s journey price range, it’s arguably a worthwhile funding as a result of safeguarding and nurturing worker wellbeing will improve staff’ productiveness and their means to drive long-term enterprise worth. “Journey administration corporations play an necessary function in serving to companies obtain this by constructing worker well-being into enterprise journey insurance policies, together with personalised journey programmes that mix enterprise with leisure, often known as bleisure.
“These bespoke journey insurance policies embody dietary necessities, train routines and choices for leisure close by, giving staff the possibility to unwind and alleviate stress all through their enterprise journeys. Sleep tourism choices might be a brand new addition price together with.”