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With 60 seashores and marinas now holding Blue Flag certification for the 2025–2026 season, Brazil has cemented its place as South America’s main vacation spot for sustainable coastal tourism. Behind the numbers lies a coordinated effort involving public authorities, native communities and tourism stakeholders, all working to show environmental duty right into a long-term aggressive benefit.
On this interview, Bruno Reis, Director of Advertising and marketing, Enterprise and Sustainability at Embratur explains what has pushed Brazil’s rise within the international Blue Flag rankings, how traveller expectations are evolving, and the way the nation is utilizing sustainability as a basis for long-term tourism growth. Excerpts:
Brazil now leads South America in Blue Flag certifications. What has made this doable?
Brazil’s management within the Blue Flag Programme is the results of a structured and collective effort. The certification relies on 38 technical standards that consider water high quality, environmental administration, infrastructure, security and environmental schooling. Many of those areas fall underneath public duty, which has inspired municipalities to undertake extra built-in and environment friendly administration practices.
Past infrastructure, some of the vital components has been steady funding in environmental schooling. The programme actively engages native communities within the safety and sustainable use of pure assets, making a shared sense of possession. This collaboration between public authorities, civil society and the personal sector has been important in positioning Brazil as a reference for sustainable tourism in South America. The problem now’s to keep up and broaden these achievements over time, making certain that Brazil continues to strengthen its position as a world mannequin for accountable vacation spot administration.
With international journey shifting towards sustainability, what traits are you seeing amongst worldwide travellers?
Worldwide travellers in the present day are way more attentive to sustainability and are actively searching for locations that provide genuine and accountable experiences. There may be rising curiosity in ecotourism and journey tourism that mix nature, biodiversity conservation and respect for native communities.
Past conventional sun-and-beach tourism, we’re additionally seeing robust progress in nautical tourism and different nature-based segments. These experiences enable guests to attach extra deeply with their environment whereas having fun with excessive environmental requirements.
One other vital development is sluggish journey. Travellers wish to spend extra time in locations, immerse themselves in native tradition, gastronomy and on a regular basis life, and have extra significant experiences. This shift helps longer stays and better common spending, whereas additionally strengthening Brazil’s delicate energy internationally. The growth of Blue Flag-certified seashores and marinas helps reinforce Brazil’s picture as a vacation spot that delivers high quality, security and sustainability, which is more and more decisive for travellers when selecting the place to go.
How is Brazil making certain that sustainability additionally delivers long-term advantages for native communities?
Brazil has been working to higher combine public coverage, native communities and the tourism sector in order that sustainability interprets into actual social and financial affect. One vital step on this course is the launch of the Plano Brasis – Worldwide Tourism Advertising and marketing Plan 2025–2027, which supplies strategic pointers to strengthen Brazil’s presence in international markets. The plan helps state and municipal governments by aligning native actions with nationwide priorities, serving to optimise assets and broaden alternatives for tourism-related companies. This coordination permits locations to develop whereas sustaining environmental duty.
Extra broadly, the objective is to construct a tourism mannequin that generates long-term worth for each folks and nature. Sustainable tourism should stability customer progress with respect for ecosystems, cultural heritage and native livelihoods. By doing so, Brazil goals to place itself not solely as an attractive vacation spot, however as a world benchmark for accountable and regenerative tourism.
The put up Why Everyone Is Talking About Brazil’s Blue Flag Boom appeared first on Travel Daily Media.
