Cloudbeds, the premier hospitality administration software program platform, and Cendyn, a worldwide built-in resort expertise and providers firm, have in the present day introduced a strategic partnership devoted to driving income progress for hoteliers.
This collaboration connects Cloudbeds’s property administration system (PMS) seamlessly with each Cendyn CRM and Cendyn Digital Advertising Platform (DMP), empowering hoteliers to optimize operations and elevate visitor relationships to spice up income streams. The programs’ integration streamlines operational effectivity by centralizing duties corresponding to cross-channel connectivity, digital promoting administration, and marketing campaign monitoring.
“By harnessing Cendyn’s strong advertising and marketing automation capabilities alongside Cloudbeds PMS, hoteliers can automate and optimize advertising and marketing campaigns whereas consolidating visitor knowledge” says Chris Egan, Chief Product Officer at Cendyn. “This complete method allows exact viewers segmentation, customized content material creation, and marketing campaign scheduling tailor-made to visitor conduct and preferences.”
The Cendyn and Cloudbeds integration allows hoteliers to consolidate visitor knowledge throughout all totally different touchpoints, permitting for customized advertising and marketing efforts. With the centralized digital advertisements platform, hoteliers can tailor campaigns to reinforce visitor expertise and drive direct bookings, thereby growing income.
Moreover, by leveraging the mixed energy of Cendyn’s analytics capabilities and Cloudbeds’ PMS, hoteliers achieve actionable insights into visitor conduct, marketing campaign efficiency, reserving patterns, and income efficiency, offering a transparent pathway to income progress.
Sebastien Leitner, VP of Partnerships at Cloudbeds, stated: “Our collaboration with Cendyn marks an vital milestone for us. By enhancing our main PMS answer with Cendyn CRM and digital advertising and marketing performance, we sit up for enabling hoteliers to raise visitor experiences and obtain even higher income progress.”