Airbnb has unveiled considered one of its boldest pivots but, increasing far past residence leases with the launch of Airbnb Companies, reimagined Experiences, and a totally redesigned app. The 2025 Summer season Launch comes as Airbnb doubles down on way of life journey—and seeks to place itself because the go-to platform not only for the place you keep, however for the way you reside, eat, and discover whereas touring.
The replace follows a wave of strategic strikes by the corporate, together with its push into AI-powered itinerary planning, rising concentrate on premium journey segments, and a stronger embrace of personality-led experiences. With journey demand persevering with to lean into personalization, Airbnb’s enlargement comes at a time when shoppers are in search of extra curated, immersive moments.
Seventeen years after its founding, Airbnb says it’s reinventing itself as soon as once more. “Now you may Airbnb greater than an Airbnb,” stated co-founder and CEO Brian Chesky. Since 2007, over 2 billion visitors have booked via the platform, and this newest launch goals to supply these visitors every thing from in-home massages to celebrity-led experiences.
Companies That Really feel Like a 5-Star Resort—With out Leaving Your Airbnb
With Airbnb Companies, visitors in 260 cities can now e-book private cooks, spa remedies, health periods, stylists, photographers, and extra—whether or not they’re staying at an Airbnb or not. The service is designed to rival conventional resort facilities however with much more customization and adaptability. Service suppliers are verified professionals, many with elite backgrounds—assume cooks from Michelin-starred kitchens, award-winning photographers, and trainers to celebrities. Costs differ extensively, with many entry-level choices accessible for beneath $50, making it accessible for vacationers who wish to elevate their keep with out overspending.
From Paris Pastry Courses to Anime Quests
The revamped Airbnb Experiences program now spans 650 cities and contains a rising catalog of regionally hosted excursions, workshops, and deep-dive cultural immersions. From ramen-making in Tokyo to horseback rides via Incan ruins, every expertise is led by hosts deeply rooted of their metropolis and craft. On the prime tier are Airbnb Originals—premium experiences hosted by public figures and celebrities. Highlights embrace a seaside volleyball session with Olympian Carol Solberg in Rio, a glam day on set with pop star Sabrina Carpenter, and even a cosplay-themed journey hosted by Megan Thee Stallion.
Later this yr, Airbnb will roll out social reserving options that permit visitors see who else is attending an expertise, message individuals, and keep related afterward—catering to the rising demand for socially related journey.
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